What Is B2B Sales? Process, Roles and Examples for 2026
What is B2B sales? See the stages a small team runs from prospecting to close, who owns each, what makes cycles long or short, and how to win 10 customers.
6 articles in this topic
What is B2B sales? See the stages a small team runs from prospecting to close, who owns each, what makes cycles long or short, and how to win 10 customers.
Inbound vs outbound compared on time to first pipeline, cost and skills, with a decision framework to help a small B2B team pick which motion to start with.
What is prospecting in sales? A clear definition, how it differs from lead generation and qualification, and a worked example from research to first touch.
Set up a LinkedIn Campaign Manager Lead Gen Form campaign, then compare cost per lead and per meeting with cold outbound using a model you fill in.
Google Workspace pricing for outbound: which plan senders need, how many mailboxes and domains to plan, and a formula to total your monthly sending cost.
monday CRM review for outbound teams: pipeline and deal management, email and sequences, pricing and seat minimums, and the gaps outbound sellers will notice.