26 articles in this topic
# Best Email Marketing Platform for Indian Startups in 2026 Here's a situation most Indian founders know well: you sign up for a "free" email marketing platform, grow your list to 15,000 subscribers over 18 months, and suddenly you're looking at a ₹1...
Email marketing remains one of the most cost-effective and measurable ways for businesses to reach customers in India. With over 750 million smartphone users and a rapidly growing digital economy, India’s email user base is expected to surpass 600...
Cold email and newsletters may both land in your prospect’s inbox, but treating them the same way is like using a flamethrower to light a candle—you’ll get heat, but you’ll also set the curtains on fire. Deliverability i
Email metrics are broken.
Email automation isn’t just about sending emails on autopilot—it’s about building relationships, nurturing leads, and driving conversions at scale. When done right, it transforms your marketing from a scattershot approac
Email segmentation isn’t just a tactic—it’s the difference between sending emails that get ignored and crafting messages that feel like they were written just for your subscriber. At Misar, we’ve seen clients double thei
Your sender reputation is like your business’s credibility badge in the eyes of email providers. One hard bounce, a single spam complaint, or an outdated email address can erode that trust—pushing your messages straight
You've landed in the promotions tab again. Or worse—your carefully crafted newsletter never made it past the spam filter. If this sounds familiar, you're not alone. Many senders face the same frustration, wondering why t
Email marketing has changed dramatically over the past few years—but one thing hasn’t: subscribers still expect the power to leave. And they want it to be effortless. That’s where RFC 8058 comes in. Not another dry tec
Email marketing is the backbone of customer engagement, but it’s also one of the most heavily regulated channels. Every inbox placement hinges on trust—trust that your brand respects user preferences, complies with laws,
Gmail’s sender guidelines aren’t just evolving—they’re tightening in ways that will reshape email marketing in 2026. If you’re still sending campaigns the same way you did in 2023, you’re already at risk of landing in sp
Domain warming isn’t just a checkbox—it’s the foundation of your email program’s long-term success. Send too many emails too soon, and mailbox providers will block or bury your messages before your subscribers even see t
