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Analytics
4 articles in this topic
The Data You Have vs. the Data You Need
Everyone wants to be "data-driven." But most teams are driven by the data that's easy to collect, not the data that actually answers their questions. Convenient data and useful data are rarely the same thing.
Vanity Metrics vs. Metrics That Matter: Stop Measuring the Wrong Things
Followers, page views, and impressions feel like progress. Often they're a comforting distraction from the numbers that actually predict whether you'll survive.
