Mailchimp vs Constant Contact (2026): Best Email Marketing for Small Business
Mailchimp vs Constant Contact 2026 comparison for small businesses. Compare features, deliverability, pricing, and ease of use to pick the right tool.
Key Takeaways
- Mailchimp free plan includes 500 contacts; Constant Contact has no free plan
- Constant Contact offers phone support on all plans; Mailchimp only on paid tiers
- Mailchimp has more templates (100+) and design flexibility
- Constant Contact excels at event management and invitations
- Both have comparable deliverability rates around 97%
Quick Answer
Mailchimp offers more features and a free tier; Constant Contact offers better customer support and event marketing. For most small businesses, Mailchimp wins on value.
Mailchimp vs Constant Contact: Overview
Small businesses wanting a robust free option and advanced features
Free (500 contacts). Essentials from $13/mo.
Mailchimp vs Constant Contact: Feature Comparison
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Free Plan | YesWinner | No |
| Customer Support | Paid plans only | All plansWinner |
| Templates | 100+ | 200+Winner |
| Automation | AdvancedWinner | Basic |
| Event Marketing | Limited | YesWinner |
| Deliverability | 97% | 97% |
Pros & Cons
Mailchimp
Pros
- Free tier with 500 contacts
- 100+ templates
- Advanced automation
- Better analytics
Cons
- Support not included on free plan
- Can be confusing to navigate
- Expensive at scale
Constant Contact
Pros
- Excellent customer support
- Event marketing tools
- Easy to use
- List management
Cons
- No free plan
- Less advanced automation
- Fewer template options
Our Verdict: Mailchimp vs Constant Contact
Mailchimp for feature depth and free tier; Constant Contact for support and simplicity. Either works well for small business.
Mailchimp vs Constant Contact — FAQs
Which is better for nonprofits, Mailchimp or Constant Contact?
Both offer nonprofit discounts. Constant Contact's better support and event tools make it popular with nonprofits managing events and fundraisers.
Can I switch from Constant Contact to Mailchimp easily?
Yes. You can export your contacts as CSV from Constant Contact and import directly into Mailchimp. The migration takes under an hour.
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