Brevo vs Mailchimp (2026): Which Email Marketing Platform Wins?
Brevo vs Mailchimp comparison for 2026. We compare pricing, deliverability, automation, and features to help you choose the best email marketing platform.
Quick Answer
Brevo wins on price (unlimited contacts, pay-per-email), while Mailchimp leads on ecosystem integrations and brand recognition. For list sizes over 5,000, Brevo is significantly cheaper.
Brevo vs Mailchimp: Overview
Businesses with large contact lists or multi-channel needs
Free (300 emails/day). Starter from $9/mo. Business from $18/mo.
Brevo vs Mailchimp: Feature Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| Free Plan Contacts | Unlimited | 500 |
| SMS Marketing | Yes | Limited |
| Integrations | ~150 | 300+ |
| Automation Workflows | Yes | Yes |
| Transactional Email | Built-in | Via Mandrill (paid) |
| A/B Testing | Yes | Advanced |
Pros & Cons
Brevo
Pros
- Unlimited contacts on free plan
- SMS + WhatsApp marketing included
- Better pricing at scale
- Transactional email built-in
Cons
- Fewer third-party integrations
- Template library smaller than Mailchimp
- Reporting less detailed
Mailchimp
Pros
- 300+ integrations
- Strong brand and tutorials
- Advanced segmentation
- Excellent A/B testing
Cons
- Expensive at scale (charges per contact)
- Free plan limited to 500 contacts
- Automation less flexible than competitors
Our Verdict: Brevo vs Mailchimp
Choose Brevo if your list exceeds 5,000 contacts or you need SMS. Choose Mailchimp if integrations and ecosystem matter more than cost.
Brevo vs Mailchimp — FAQs
Is Brevo better than Mailchimp?
Brevo is better for large lists or multi-channel marketing (email + SMS). Mailchimp is better if you need extensive integrations or are already in its ecosystem.
Why is Brevo cheaper than Mailchimp?
Brevo charges by email volume (sends per month), not by the number of contacts stored. Mailchimp charges based on list size, which becomes expensive as you grow.
Does Brevo have good deliverability?
Yes. Brevo maintains competitive deliverability rates above 95%, comparable to Mailchimp, with dedicated IP options on higher plans.
Try the Best AI Platform — Free
Assisters brings the best of AI together in one platform. No credit card required to start.