The Best Marketing Is a Product Worth Talking About
You can out-spend competitors on ads and still lose. The most powerful, durable growth engine isn't a campaign — it's a product so good that customers can't help telling other people about it.
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You can out-spend competitors on ads and still lose. The most powerful, durable growth engine isn't a campaign — it's a product so good that customers can't help telling other people about it.
Word of mouth is treated like a happy accident — something that happens to lucky products. But the best referral engines are deliberately built. Here's how to design for it.
