Technical SEO

Set up Bing Webmaster Tools in minutes with the Search Console import, use IndexNow and Site Scan, and see why Bing's index feeds Copilot's AI answers.

What is a sitemap XML file? Learn which tags crawlers use, how to generate one on WordPress or Next.js, submit it, and audit it for broken or redirected URLs.

PageSpeed Insights explained: why the lab score and the Core Web Vitals field data disagree, which one Google uses, and the LCP and CLS fixes to make first.

Screaming Frog SEO Spider explained: what the 500-URL free version limits, first-crawl settings, the reports to check first and when to use another crawler.

Use a broken link checker the smart way: split internal, outbound and backlink 404s, rank fixes by traffic and links, then choose redirect, restore or remove.

301 Moved Permanently explained: how it differs from 302, 307 and 308, what Google says about signals, server setup examples and how to fix redirect chains.

Schema markup validator vs Rich Results Test: when to use each, how to fix errors that cost rich results, and how to catch schema that breaks.

A robots.txt file guide: syntax, robots.txt vs noindex, mistakes that hide sites from Google, and what blocking GPTBot and other AI crawlers does.

Get pages into the Google search index by fixing what blocks them first: noindex, robots.txt, canonicals and thin content, then request indexing that actually

IndexNow explained: which search engines support it (not Google), how the key file and ping work, setup on WordPress, Cloudflare and custom sites, and how to

What a canonical URL is, when to use rel=canonical instead of a redirect or noindex, how to handle syndicated content, and how to see which canonical Google

Open source SEO audit tools you can self-host: crawlers, Lighthouse-based auditors, the setup and upkeep each needs, and where a hosted audit tool helps.