Strategy

"We're adding AI" is not a plan. It's a technology in search of a problem. The companies winning with AI didn't start with AI — they started with a problem worth solving and reached for the right tool.

Every product team drowns in good ideas. The teams that build great products aren't the ones with the most ideas — they're the ones that say no to the most. Strategy is mostly subtraction.

Teams present roadmaps as commitments and then feel like failures when reality intervenes. A roadmap isn't a promise; it's a current best guess. Treating it like a guess makes you faster, not less disciplined.

"Niche down" is the most repeated advice in content — and the most misunderstood. Go too broad and you're invisible; too narrow and you're trapped. Here's how to actually think about it.