Build In Public

What is Bluesky? How the AT Protocol, custom feeds, starter packs and domain handles work, who uses it, and how to decide if your brand should post there.

What is a personal brand, minus the guru talk? Learn how founders pick a niche, choose two or three platforms and keep a weekly posting routine that lasts.

The best times to post on Twitter (X) in 2026 for founders: what studies show, overlap windows for US, EU and APAC audiences, and a 4-week test to find yours.