The SDR Job Isn't Disappearing — It's Changing Into Something Harder to Fake
Everyone's predicting AI will kill the sales development rep. The reality is stranger: it's removing the part anyone could do and amplifying the part not everyone can.
The "AI will take your job" panic and the "AI changes nothing" denial are both wrong. The honest middle is more useful — and more demanding — than either comfortable extreme.
Everyone's predicting AI will kill the sales development rep. The reality is stranger: it's removing the part anyone could do and amplifying the part not everyone can.
An AI assistant can be a genuine force multiplier or a time sink that creates more work than it removes. The difference is measurable — if you bother to measure it.
Full autonomy sounds like the goal, but handing an AI the keys to act unsupervised is rarely smart from day one. The question isn't whether to keep humans in the loop — it's where.
"Prompt engineering" sounds like an arcane new skill. It mostly isn't. Getting good results from AI is overwhelmingly about thinking clearly about what you actually want — and saying it precisely.
One person, output that looks like five. It isn't about working more hours — it's about a kind of leverage teams rarely have.
The words get used interchangeably, but an agent and a chatbot are fundamentally different things. Confusing them leads to building the wrong thing for the job.
One idea a week to a published issue in under an hour. The boring system behind a newsletter I never dread sending.
Free AI tools aren't free. The price just shows up somewhere other than your invoice. Here's where to look — and when upgrading is genuinely worth it.
The label 'AI agent' is doing a lot of heavy lifting in 2026. I went through fifty of them with a checklist. Here's how to spot the real ones.
Behind a lot of lean, profitable companies is the same small stack of AI tools. Here's what's actually running the show.
Automation didn't just save time. It magnified every flaw I had first. The lessons I wish someone had told me before I started.