AI

AI can generate a thousand options in seconds. What it can't do is tell you which one is good. As generation gets free, the scarce skill isn't making things — it's knowing what's worth making. That's taste.

AI can write code faster than you can think. That's either the biggest productivity unlock in a generation or a slow erosion of real engineering skill. Which one depends entirely on how you use it.

"We're adding AI" is not a plan. It's a technology in search of a problem. The companies winning with AI didn't start with AI — they started with a problem worth solving and reached for the right tool.