Video Marketing Statistics 2026: Engagement, ROI & Platform Data
Video has become the dominant content format. These 2026 statistics cover consumption trends, platform performance, and the measurable business impact of video marketing.
Quick Answer — Key Statistics
91% of businesses use video as a marketing tool in 2024, and video marketers report 49% faster revenue growth than non-video users.
- 91% of businesses use video marketing
- 49% faster revenue growth for video marketers
- 84% of consumers bought after watching a brand video
- Short-form gets 2.5x more engagement
Adoption & Consumption
| Statistic | Context | Source |
|---|---|---|
| 91% of businesses use video marketing | Record adoption — up from 61% in 2016. | Wyzowl2024 |
| 3.5 hours of video watched per person per day | Average daily video consumption including streaming, social, and YouTube. | Statista2024 |
| Short-form video: 2.5x higher engagement than long-form | Videos under 60 seconds generate significantly more interactions per view. | HubSpot2024 |
ROI & Conversions
| Statistic | Context | Source |
|---|---|---|
| 49% faster revenue growth for video marketers | Companies using video grow revenue more than twice as fast as non-video peers. | Aberdeen Group2024 |
| 84% of consumers bought after watching a brand video | More than 4 in 5 consumers were directly influenced to purchase by video. | Wyzowl2024 |
| Video on landing pages increases conversions by 86% | Pages with video convert at dramatically higher rates than text-only pages. | EyeView2024 |
Frequently Asked Questions
What percentage of businesses use video marketing?
91% of businesses use video as a marketing tool in 2024 — up from 61% in 2016. The near-universal adoption reflects video's proven ROI across B2B and B2C marketing.
What is the ROI of video marketing?
Video marketers achieve 49% faster revenue growth than non-video competitors. 84% of consumers have purchased after watching a brand video, and video on landing pages increases conversions by 86%.
Do short or long videos perform better?
Short-form video (under 60 seconds) generates 2.5x higher engagement than long-form on social platforms. However, long-form content (10+ minutes on YouTube) drives more total watch time and search discovery for educational topics.
About These Statistics
All statistics on this page are sourced from published research reports, academic studies, and industry surveys. Each statistic links directly to its original source. We update this page annually to reflect the latest data. If you find an outdated or inaccurate statistic, let us know.
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