Facebook Statistics 2026: Users, Revenue & Advertising Data
Despite shifting demographics, Facebook remains the world's largest social network. These 2026 statistics document its scale, advertising dominance, and user behavior.
Quick Answer — Key Statistics
Facebook has 3.07 billion monthly active users — more than any other platform — and generates $117 billion annually in advertising revenue.
- 3.07B monthly active users
- 40% of users are 35–54 years old
- $117B Meta advertising revenue
- 10M+ active Facebook advertisers
Users & Demographics
| Statistic | Context | Source |
|---|---|---|
| 3.07B monthly active users (Q3 2024) | The largest social media platform by far, reaching 38% of the world's population. | Meta2024 |
| 40% of Facebook users are 35–54 years old | Facebook's core demographic has aged upward — losing younger users to TikTok and Snapchat. | Statista2024 |
| Facebook Groups: 1.8B monthly users | Groups represent Facebook's fastest-growing engagement surface. | Meta2024 |
Revenue & Advertising
| Statistic | Context | Source |
|---|---|---|
| $117B Meta advertising revenue (2024) | Meta's total (Facebook + Instagram) advertising dominates alongside Google. | Meta2024 |
| $47.83 average annual ad revenue per user | ARPU (average revenue per user) reflects Facebook's monetization efficiency. | Meta2024 |
| 10M+ active Facebook advertisers | Ten million businesses run Facebook ad campaigns monthly. | Meta2024 |
Frequently Asked Questions
How many people use Facebook?
Facebook has 3.07 billion monthly active users as of Q3 2024 — reaching 38% of the world's population. Daily active users are approximately 2.09 billion, showing very high daily engagement relative to total users.
Is Facebook good for advertising?
Yes — 10 million+ businesses advertise on Facebook monthly. Despite organic reach declining below 5%, Facebook's targeting capabilities, massive audience, and sophisticated ad platform make it the most-used advertising platform after Google.
Is Facebook declining?
Facebook's total user count continues growing globally, but it is losing younger demographic share to TikTok and Instagram. 40% of users are now 35–54 years old, up from 25–35 in 2015. For Gen Z, Facebook is effectively irrelevant — but for brands targeting 30+ audiences, it remains dominant.
About These Statistics
All statistics on this page are sourced from published research reports, academic studies, and industry surveys. Each statistic links directly to its original source. We update this page annually to reflect the latest data. If you find an outdated or inaccurate statistic, let us know.
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