Ecommerce Statistics 2026: Revenue, Growth & Trends
Ecommerce continues its relentless expansion, capturing share from brick-and-mortar retail across every product category. These statistics illuminate where the industry is headed and what separates high-performing stores from the rest.
Quick Answer — Key Statistics
Global ecommerce sales are projected to exceed $7.9 trillion in 2026.
- Global ecommerce revenue is on track to surpass $7.9 trillion in 2026.
- Mobile commerce (mcommerce) accounts for 72% of all ecommerce transactions.
- Average cart abandonment rate hovers at 70%, representing a massive recovery opportunity.
- Marketplaces like Amazon and Alibaba control over 50% of global online retail GMV.
- Subscription ecommerce is growing 15% year-over-year.
Market Size & Growth
| Statistic | Context | Source |
|---|---|---|
| $7.9 trillion | Projected global ecommerce revenue in 2026 | Statista2026 |
| 21% | Share of all retail sales that occur online | eMarketer2026 |
| 9.4% | Year-over-year global ecommerce growth rate | Statista2026 |
Consumer Behavior
| Statistic | Context | Source |
|---|---|---|
| 70% | Average shopping cart abandonment rate | Baymard Institute2026 |
| 72% | Ecommerce transactions originating on mobile | Statista2026 |
| 81% | Shoppers who research products online before buying | GE Capital Retail Bank2026 |
Conversion & Retention
| Statistic | Context | Source |
|---|---|---|
| 2.5–3% | Average ecommerce conversion rate | IRP Commerce2026 |
| $38 | Average return per $1 spent on email marketing for ecommerce | DMA2026 |
| 5x | Cost of acquiring a new customer vs. retaining existing one | Bain & Company2026 |
Frequently Asked Questions
What is the global ecommerce market size in 2026?
Global ecommerce sales are projected to exceed $7.9 trillion in 2026, representing roughly 21% of all retail sales worldwide.
What is the average ecommerce cart abandonment rate?
The average cart abandonment rate is approximately 70%. Causes include unexpected shipping costs, account creation requirements, and complex checkout flows.
What percentage of ecommerce is mobile?
Mobile commerce accounts for about 72% of all ecommerce transactions in 2026, driven by improved mobile UX and one-click payment options.
About These Statistics
All statistics on this page are sourced from published research reports, academic studies, and industry surveys. Each statistic links directly to its original source. We update this page annually to reflect the latest data. If you find an outdated or inaccurate statistic, let us know.
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