Amazon Statistics 2026: Revenue, Sellers, Prime & Market Share
Amazon is simultaneously the world's largest ecommerce retailer, cloud provider, and digital advertiser. These statistics reveal the extraordinary scale of Amazon's multi-business model.
Quick Answer — Key Statistics
Amazon generated over $620 billion in total revenue in 2025, including AWS, advertising, and retail.
- Amazon total revenue exceeded $620 billion in 2025.
- AWS alone contributes ~17% of total revenue but over 60% of operating income.
- Amazon holds 37.6% of US ecommerce market share.
- Amazon Prime has over 200 million global members.
- Third-party sellers account for 61% of all units sold on Amazon.
Revenue & Profitability
| Statistic | Context | Source |
|---|---|---|
| $620B+ | Amazon total net revenue in 2025 | Amazon Annual Report2025 |
| 17% | AWS share of Amazon total revenue | Amazon Annual Report2025 |
| 60%+ | AWS share of Amazon operating income | Amazon Annual Report2025 |
Marketplace & Sellers
| Statistic | Context | Source |
|---|---|---|
| 37.6% | Amazon US ecommerce market share | eMarketer2026 |
| 61% | Amazon units sold by third-party sellers | Marketplace Pulse2026 |
| 9.5M+ | Total number of Amazon marketplace sellers globally | Marketplace Pulse2026 |
Prime & Advertising
| Statistic | Context | Source |
|---|---|---|
| 200M+ | Amazon Prime members globally | Amazon2026 |
| $56B | Amazon advertising revenue in 2025 | Amazon Annual Report2025 |
| 70% | Amazon Prime members who shop on Amazon at least once a week | Consumer Intelligence Research Partners2026 |
Frequently Asked Questions
What is Amazon's revenue in 2026?
Amazon generated over $620 billion in total net revenue in 2025 (the most recent full year). Revenue spans retail, AWS cloud, advertising, and subscription services.
What is Amazon's market share in ecommerce?
Amazon controls approximately 37.6% of US ecommerce. No other single retailer comes close—Walmart is second with about 6.4%.
How many Amazon Prime members are there?
Amazon has over 200 million Prime members globally as of 2026. Prime members spend significantly more than non-Prime shoppers and are 70% more likely to make weekly purchases.
About These Statistics
All statistics on this page are sourced from published research reports, academic studies, and industry surveys. Each statistic links directly to its original source. We update this page annually to reflect the latest data. If you find an outdated or inaccurate statistic, let us know.
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