Case studies are the #1 content type B2B buyers read before buying. AI cuts production from 2 weeks to 4 hours — interview the customer, auto-transcribe, let Claude draft, polish, and ship.
1. Tell me about your role and what [function] looks like at [company].
2. Before using [product], how were you solving [problem]? What wasn't working?
3. What made you try [product]? What almost stopped you?
4. Walk me through rollout. What surprised you?
5. Show me the numbers. Before vs after — what moved?
6. If you had to describe the impact in one sentence, what would it be?
7. Who shouldn't use [product]? (Builds trust)
Headline: [Customer] cuts [metric] by [%] in [time] with [Product]
Sub: [Role] at [Company Type] shares how they [outcome].
The Challenge (150 words)
- Specific pain
- Failed alternatives tried
- Stakes if not solved
The Solution (150 words)
- Why they chose [Product]
- Rollout approach
- Adoption timeline
The Results (200 words)
- 3 specific metrics (numbers, %)
- 1 unexpected win
- Team-level impact
The Quote (50 words)
"[Verbatim quote with name + title]"
About [Company] (50 words boilerplate)
CTA
| Tool | Best For | Pricing |
|---|---|---|
| Otter.ai | Transcription | $17/mo |
| Fireflies.ai | Meeting notes + summaries | $18/mo |
| Claude 3.5 | Case study drafting | $20/mo |
| Canva | 1-pager design | $15/mo |
| ClientPoint | Case study CMS | Custom |
Case studies close deals. Always have. AI just removed the only reason most companies don't ship enough — the 2-week production slog.
Identify your top 3 happiest customers today. Book 1 call this week. Ship your next case study before next Friday.
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