AI turns user research from a 3-week project into a 3-day sprint. Use it for discussion guide design, live transcription, theme synthesis, and affinity mapping — while you focus on building rapport and asking good follow-ups.
Intro (2 min): Thank you, record consent, explain this is not a sales call.
Context (5 min):
- Tell me about your role.
- Walk me through a typical day.
Problem exploration (15 min):
- Tell me about the last time you tried to [job to be done].
- What did you do? What was hard?
- What did you try before? Why didn't that work?
Solution reactions (5 min):
- [Only if testing a concept — show and ask open questions]
Wrap (3 min):
- What didn't I ask that I should have?
| Tool | Best For | Pricing |
|---|---|---|
| Dovetail | End-to-end research repo | $39/user/mo |
| Otter.ai | Live transcription | $17/mo |
| Notably | AI research synthesis | $24/user/mo |
| User Interviews | Participant recruiting | $45/participant |
| Claude 3.5 (200K context) | Custom synthesis | $20/mo |
User research is the highest-leverage activity in product development — and AI just made it 5x faster. No more "we don't have time for research" excuses.
Book 3 customer calls this week. Use the discussion guide above. Paste transcripts into Claude Friday afternoon. Ship insights Monday.
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