AI compresses survey analysis from weeks to hours. Quant closes with SPSS or Excel; qual (open-text) opens with Claude, Dovetail, or Thematic — categorizing thousands of free-text responses in minutes.
You are a qualitative research analyst.
Task: Cluster the following survey responses into 5-8 themes.
For each theme output:
- Theme name (4 words max)
- Description (1 sentence)
- Frequency (% of responses)
- 3 representative verbatim quotes (include response IDs)
- Related themes
Responses (one per line, prefixed with ID):
{{paste CSV column}}
Output as JSON.
You analyze NPS responses.
For each response:
- Category: Promoter / Passive / Detractor
- Primary reason (pick from: product quality, pricing, support, onboarding, feature gap, other)
- Sentiment score (-1 to +1)
- Action signal: churn risk / upsell opportunity / advocacy opportunity / none
Input:
{{score, open_text}}
Output JSON array.
| Tool | Best For | Pricing |
|---|---|---|
| Thematic | Automated theme extraction at scale | $500+/mo |
| Dovetail | Survey + interview repo | $39/user/mo |
| Claude 3.5 (200K context) | Custom analysis | $20/mo |
| SurveyMonkey AI | Built-in for users | $39/mo |
| Qualtrics iQ | Enterprise | Custom |
Surveys die when analysis takes 4 weeks. By then, the moment is gone. AI turns 10,000 responses into a clear action list in a morning.
Dig up your last survey that never got analyzed. Run the prompts above. Ship insights this week — stakeholders will notice.
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